In 1978, Marciano moved to California to enter the American market and Bloomingdales, as a favor, took two dozen pairs of his unconventional three-zipper jeans called “Marilyn”. They sold in a few hours. It started with the body surrounded by the innovation of stonewashed jeans. Sleek, Sexy. Designed as no other jean in the world, the GUESS? jean not only wrapped itself around a woman’s body, it defined her individualism. Her sense of intrigue. A fashion revolution began that continues today and Marciano earned the privilege living the American Dream.