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Our Story
Georges Marciano, a name synonymous with fashion, visionary and entrepreneurship in the 90s jeans Fashion, rose to prominence as the founder of the iconic denim brand Guess? by Georges Marciano in Los Angeles.
What started as a small denim company in Los Angeles soon grew into a global fashion powerhouse under Marciano's leadership. He was the creative force behind Guess?'s iconic denim designs, which revolutionized the industry and set new standards for style and quality.
First Georges Marciano store on Rodeo Dr., Beverly Hills
1985
Awards and Recognitions
Georges Marciano has received several accolades for his contributions to the fashion industry. Notably, Guess Inc. has been honored with numerous awards under his leadership, including the prestigious "Best Sportswear Design" from the Dallas Apparel Mart in the 1980s. The brand also garnered recognition for its innovative advertising campaigns, winning Clio Awards for its distinctive black-and-white photography. Georges Marciano was also honored with the Scotty Award by the American Apparel & Footwear Association (AAFA). This prestigious award, named after textile executive David Scott, recognizes outstanding contributions to the apparel and footwear industry. Marciano's visionary approach not only revolutionized denim fashion but also set new standards in branding, earning him a celebrated place in the fashion world.
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The 80s and 90s
Our Signature Aesthetic